Statistics show that ATM transactions reflect the simple marketing concept of “get seen or get lost,” especially in visually competitive retail locations like convenience stores. A great way for retailers to increase transactions is by partnering with Peregrin to offer customized, branded ATM terminals.
ATM branding options include customized:
Welcome & transaction screens
Logo on receipt
Attention grabbing graphics draw customer attention. Some establishments reported as much as a 25% increase in transactions after branding their ATM. Another benefit of ATM branding is that customers who bank with certain financial institutions are more likely to seek out surcharge-free ATM terminals, which increases foot traffic and spending at the location itself.